Para hablar en público, un guión no es suficiente


[Caminante no hay camino, se hace camino al andar.

Y el guión es sólo el primer paso]


Hay exposiciones aburridas, que son la mayoría. También hay exposiciones que, siendo correctas, no tienen duende. ¿Dónde suele estar el fallo? En la fase de preparación, porque nos limitamos a pensar el guión haciendo un esquema. ¡Piensa y escribe los titulares que vas a dar!


Cómo veo que la gente se prepara las presentaciones:

  • Voy a empezar hablando del programa que estamos llevando a cabo.
  • Luego contaré lo que hemos hecho hasta ahora, con algunos indicadores.
  • Después reforzaré la importancia de innovar.
  • Entre medias meteré testimonios de Steve Jobs o Platón.
  • Y ya les digo que nos sigan en redes.


«Tranquila, si lo tengo todo en la cabeza», dicen. ¿La verdad? Me echo a temblar y pienso: aquí huele a rollero y a un Power Point con muuuuuuucho texto. Ay, la concreción. Ay, ay, las ideas claras. Ay, ay, ay, las frases cortas.

El guión es la estructura general y es importante, pero es la fase inicial. El trabajo de materia gris viene después: ¡dame titulares que pueda recordar! Y escríbelos, porque lo que tengas en tu cabeza nunca saldrá de ella sonando como tú esperabas. Aterrizar es escribir y además te ayudará a recordar. Aquí tienes un ejemplo de cómo hablar en titulares usando mensajes clave.

Por lo tanto:

  • Fase 1: esquema o guión.
  • Fase 2: diseñar los mensajes clave y escribir los titulares. (Ejemplo práctico).
  • Fase 3: ensayar en voz alta.


Los titulares dan brillo a tu presentación y marcan el ritmo. ¿Quieres motivar, reivindicar, convencer? Ataca con grandes frases que tengan capacidad para resonar en la cabeza de quien te escucha. Y eso se hace en la fase de preparación, no en la inspiración con la que te levantes el día D.


Conclusión: tu guión es una masa de arcilla, no es (aún) una escultura. No te quedes en la fase 1.


P. D.: En esta casa, guión lleva tilde. Lo siento, RAE. No nos moverán.



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